4 Easy Steps to Implement a Facebook Marketing Strategy

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-P3PvEQhzLwU/Xow4iKSUtiI/AAAAAAAABI4/3NvUnO9a_LA4lqyzBGe_uBQXd1W31B-EACLcBGAsYHQ/s1600/2020-02-25_081807.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="698" data-original-width="1017" height="438" src="https://1.bp.blogspot.com/-P3PvEQhzLwU/Xow4iKSUtiI/AAAAAAAABI4/3NvUnO9a_LA4lqyzBGe_uBQXd1W31B-EACLcBGAsYHQ/s640/2020-02-25_081807.jpg" width="640" /></a></div>       <br /> Mr. Long Vannak _(Director WMD Technology) and <a href="https://www.mallkh.com/" target="_blank">https://www.mallkh.com</a> he Share 4 steps to get your Facebook marketing strategy in place.<br /> <b>1: Set Goals</b><br /> Any strategy begins with goals. What do you want out of your Facebook Page? Sales are the obvious choice, but there can also be secondary goals that lead to sales.<br /> <br /> Consider some of these Facebook marketing goals as you craft your plan:<br /> <br /> <br /> <ul> <li>Increase overall exposure and awareness. This goal can be a bit difficult to measure, but could come in the form of new likes to your Page. Attach a specific and attainable figure to this goal (i.e., 500 new targeted likes in the next 3 months).</li> <li>Create a loyal, engaged community. This goal will be measured through your engagement metrics such as the People Talking About This figure (PTAT). In order for people to do business with you, they usually want to get to know, like and trust you first. Creating an engaged community can help facilitate that trust.</li> <li>Establish authority and showcase your knowledge. Facebook is a perfect place to showcase your past work, your in-depth knowledge of your subject matter and show your personality in how your company works.</li> <li>Gather leads. Using Facebook as a lead generator is a great goal. Using some type of email opt-in is a great way to gather leads from people who may be interested in your product or service. You can give away a freebie that relates to your product, host a free webinar that may have an offer at the end or host a contest that gives away your product to the winner.</li> <li>Get sales. Selling directly from Facebook is sometimes a challenge. You can’t push your sales messages on your fans too often (I suggest 10%–20% of your posts, max). But you can track your sales. Make sure you have special links when you post your sales messages. Or set up Google Analytics to track conversions. If you are running Facebook ads, make sure you are tracking the ad conversions.</li> </ul> <br /> Whatever goals you set up for yourself, make sure you are attaching specific numbers and deadlines with each goal. Also make sure you know how you will measure each one of these metrics.<br /> <b><br />2: Research</b><br /> Your Facebook research will include these areas:<br /> <br /> <br /> <ul> <li>Identify your audience and where they spend their time. If you know your current demographic, you can look at the demographics of any Facebook Page by clicking on the Likes tab to get more information.</li> <li>Demographics</li> <li>Get the demographics information on any Facebook Page.</li> <li>Research your competition and watch what is working for them. Searching for other Pages on Facebook has actually gotten a little more challenging with the new Facebook Graph Search. You can do some basic searching on Facebook, but you are better off using Google to find Facebook Pages.</li> <li>Facebook search results</li> <li>Facebook search results are limited with Graph Search.</li> <li>Google search results</li> <li>Use Google Search to find Facebook Pages.</li> <li>Understand the latest techniques. Make sure you know the latest techniques on Facebook that are effective. Keep up with the trends so you know what is working for others.</li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-amNHPEdtck0/Xow692JWO7I/AAAAAAAABJk/tTevQMnQ-bwAXRCKAao2lxQngtkXb_0PwCLcBGAsYHQ/s1600/coffee-shop-1209863_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://1.bp.blogspot.com/-amNHPEdtck0/Xow692JWO7I/AAAAAAAABJk/tTevQMnQ-bwAXRCKAao2lxQngtkXb_0PwCLcBGAsYHQ/s640/coffee-shop-1209863_1280.jpg" width="640" /></a></div> <br /> <b>3: Design the Facebook Experience</b><br /> Now that you have your goals set up, work backwards from those goals to determine how you will achieve them. Want to get 500 new fans in the next 3 months? Make sure you either have the activity level or the marketing budget to support that goal.<br /> <br /> Set Up an Editorial Calendar<br /> <br /> Having a plan in place for what you will post each week will help you streamline your activity because you can schedule some of the posts, look for good content and be more regular with your posting.<br /> <br /> Set Up an Activity Calendar<br /> The other thing you want to do is plan your activity so you don’t get sucked into the black hole of Facebook by watching too many cat videos. You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet.<br /> Also take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes. That way, you know what techniques you need to be learning or putting in place beforehand.<br /> <b><br />4: Measure Your Progress</b><br /> Take time to look back at your progress on Facebook so you know if your marketing is working. Understand how Facebook Insights work so you know which posts are working for you. You can sort your posts by Engaged Users to see how many people are interacting with your content in some way (includes likes, shares, comments and link clicks).<br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> Understand what you should be measuring on Facebook and also track your goals. Take a few breaks throughout the year to assess and tweak your plan when needed. And give yourself a pat on the back for doing what most marketers don’t do—setting up a plan!<br /> <br />

4 Easy Steps to Implement a Facebook Marketing Strategy

      Mr. Long Vannak _(Director WMD Technology) and  https://www.mallkh.com  he Share 4 steps to get your Facebook marketing strategy in...

Read more »

Rice price stabilised thanks to increase in supply, federation says

The Green Trade Company and the Cambodia Rice Federation (CRF) on Wednesday said increasing the supply of milled rice in the local market has helped stabilise prices as the country faces the threat of the Covid-19 pandemic.<br /> <br /> Earlier this month, a significant number of people were reported to be stockpiling staple goods like rice in fear that the outbreak of the novel coronavirus could lead to shortages.<br /> <br /> CRF vice-president Chan Sokheang told The Post that to prevent shortages of important commodities like rice, the government and the private sector were working together to increase shipments of the grain to local shops by 100 to 500 tonnes.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-nF3q9LDWfJM/XnXLCpQsKfI/AAAAAAAAAUQ/Wp5prNTV7aczt6CFZhv4xMFhOXi7Lh8DACNcBGAsYHQ/s1600/hean-rangsey-rice-supply.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="440" data-original-width="780" height="360" src="https://1.bp.blogspot.com/-nF3q9LDWfJM/XnXLCpQsKfI/AAAAAAAAAUQ/Wp5prNTV7aczt6CFZhv4xMFhOXi7Lh8DACNcBGAsYHQ/s640/hean-rangsey-rice-supply.jpg" width="640" /></a></div> <br /> “Sales of rice is still strong and the price is stable,” he said, adding that people can buy rice at the Green Trade Company, a state-owned enterprise with branches in Phnom Penh’s Daun Penh and Russey Keo districts.<br /> <br /> A representative of Green Trade Company said the company has been selling about one tonne of rice per day since March 9.<br /> <br /> “A lot of locals are buying rice from this store at a very good price,” he said.<br /> <br /> Rice can also be purchased at Amru Rice (Cambodia) Co Ltd, Mekong Oryza Trading, Baitong Rice Export Company, Khmer Food Group and through rice millers.<br /> <br /> In a recent press release, CRF urged the public to avoid panic buying.<br /> <br /> “Please don’t panic. There is plenty of rice. If you panic the price of rice will shoot up,” it said.

Rice price stabilised thanks to increase in supply, federation says

The Green Trade Company and the Cambodia Rice Federation (CRF) on Wednesday said increasing the supply of milled rice in the local market ha...

Read more »

Minister requests FAO’s help to boost lagging dairy sector

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-p6rhF9AYjwM/XnXIWF62HYI/AAAAAAAAAUE/xDwhCa1Up647kebWwStuygHbtkMT4jx2wCNcBGAsYHQ/s1600/ministry-requests-faos-help-to-boost-lagging-dairy-sector.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="440" data-original-width="780" height="360" src="https://1.bp.blogspot.com/-p6rhF9AYjwM/XnXIWF62HYI/AAAAAAAAAUE/xDwhCa1Up647kebWwStuygHbtkMT4jx2wCNcBGAsYHQ/s640/ministry-requests-faos-help-to-boost-lagging-dairy-sector.jpg" width="640" /></a></div> <br /> Cambodia has asked the UN Food and Agriculture Organisation (FAO) to support the dairy sector here.<br /> <br /> The request was made on Wednesday by Minister of Agriculture, Forestry and Fisheries Veng Sakhon during a meeting with FAO representative in Cambodia Alexandre Huynh.<br /> <br /> Sakhon said the dairy sector in the Kingdom continues to underperform despite the ministry’s best efforts. He requested FAO’s intervention given the importance of milk in Cambodian children’s diets.<br /> <br /> “I asked the FAO and other development partners to consider supporting the dairy sector because milk is nutritious and a very important part of children’s diets, especially in rural areas,” he said.<br /> <br /> With FAO’s support, the number of dairy farms in the Kingdom could grow significantly, he said.<br /> <br /> There are only a handful of commercial dairy farms in the Kingdom, which means Cambodia imports most of its milk.<br /> <br /> Huynh agreed on the importance of milk in the diet of Cambodian children and promised to follow up on the minister’s request.<br /> <br /> Mao Sokunthea, the sales representative of Techo Sen Russey Treb Milk, told The Post on Thursday that despite the high demand for milk in the market, investment on dairy farms here was minimal.<br /> <br /> More investment in the sector would reduce milk imports and create new jobs, she said.<br /> <br /> “I support the minister’s request. We need more investment in the sector. We need to promote local dairy products and to up their standards,” she said.<br /> <br /> Techo Sen Russey Treb Milk is located in Preah Vihear province and has 100 cows. The firm produces 600 litres of milk a day.

Minister requests FAO’s help to boost lagging dairy sector

Cambodia has asked the UN Food and Agriculture Organisation (FAO) to support the dairy sector here. The request was made on Wednesday b...

Read more »

Lufthansa: Virus endangers ‘future of aviation’ without aid

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-QURt5isuZWk/XnXH2z8n-rI/AAAAAAAAAT8/4ZpUgsnIJoIe9flDaNvLuqlbf7xuNRe_QCNcBGAsYHQ/s1600/some_700_of_lufthansas_763.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="440" data-original-width="780" height="360" src="https://1.bp.blogspot.com/-QURt5isuZWk/XnXH2z8n-rI/AAAAAAAAAT8/4ZpUgsnIJoIe9flDaNvLuqlbf7xuNRe_QCNcBGAsYHQ/s640/some_700_of_lufthansas_763.jpg" width="640" /></a></div> <br /> The chief executive of German airline giant Lufthansa warned Thursday that governments might need to save the industry from the coronavirus crisis, as “drastic cutbacks in flight operations” have grounded over 90 per cent of its planes.<br /> <br /> Some 700 of Lufthansa’s 763 aircraft are “temporarily parked” following massive reductions in its flight operations over the coming weeks “due to entry restrictions in many countries and a collapse in demand,” the group said.<br /> <br /> “The longer this crisis lasts, the more likely it is that the future of aviation cannot be guaranteed without state aid,” chief executive Carsten Spohr said in a statement.<br /> <br /> A “relief flight schedule” set to run until April 19 will see Lufthansa and its subsidiaries operate “a total of about five per cent of the originally planned programme,” with Austrian Airlines suspending almost all flights until March 28 and Brussels Airlines between March 21 and April 19.<br /> <br /> Meanwhile the group’s flagship airline will operate remaining long-haul flights from Frankfurt only, wiping out departures from second German hub Munich.<br /> <br /> Lufthansa planes will also carry out “around 140 special relief flights” for over 20,000 passengers, as governments in its carriers’ home countries repatriate citizens stranded abroad after travel restrictions slammed down.<br /> <br /> And its cargo division’s aircraft will remain airborne, continuing its regular flight plan apart from connections with mainland China.<br /> <br /> “The company is currently examining the possibility of using passenger aircraft without passengers . . . to further increase cargo capacity,” Lufthansa said.<br /> <br /> Finance director Ulrik Svensson added that the group is “financially well equipped” to weather the corona storm, with €4.3 billion [$4.7 billion] of liquidity on hand.<br /> <br /> Lufthansa also has “unused credit lines” and “further funds are currently being raised,” the group said.

Lufthansa: Virus endangers ‘future of aviation’ without aid

The chief executive of German airline giant Lufthansa warned Thursday that governments might need to save the industry from the coronavir...

Read more »

Cambodia, Japan reaffirm trade commitments amid virus crisis

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-HuwfHDWMZXQ/XnXGg80Qd0I/AAAAAAAAATw/WZhwxgMPvkQXrFdxMLBq6AVGMXxrePFLQCNcBGAsYHQ/s1600/aeon_mall_a_japanese-owned_shopping_mall_in_phnom_penh._supplied.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="440" data-original-width="780" height="360" src="https://1.bp.blogspot.com/-HuwfHDWMZXQ/XnXGg80Qd0I/AAAAAAAAATw/WZhwxgMPvkQXrFdxMLBq6AVGMXxrePFLQCNcBGAsYHQ/s640/aeon_mall_a_japanese-owned_shopping_mall_in_phnom_penh._supplied.jpg" width="640" /></a></div> <br /> Japan and Cambodia have pledged to reach $2 billion in bilateral trade this year despite the impact of the novel coronavirus on the economy.<br /> <br /> Speaking at a meeting on Monday between senior Cambodian and Japanese officials, Ministry of Foreign Affairs and International Cooperation spokeswoman Chea Kimtha said trade between the two nations this year will be substantial despite the impact of Covid-19.<br /> <br /> Last year, bilateral trade exceeded the $2 billion mark, and for 2020 the countries have pledged to achieve at least $2 billion, she said.<br /> <br /> “The officials committed to expanding trade and investment between the two countries, and agreed to urge the relevant institutions to work closely together to improve the investment environment in Cambodia to attract more Japanese investors,” she said.<br /> <br /> Kimtha said during the meeting, Cambodian officials acknowledged the active role Japan is playing in the socio-economic development of Cambodia and expressed gratitude for its support in several areas.<br /> <br /> “The Japanese side reaffirmed its commitment to continue assisting Cambodia, especially in priority sectors such as logistics, infrastructure, industry and human capacity building,” she said.<br /> <br /> Cambodia Chamber of Commerce vice-president Lim Heng highlighted the role of the Mekong-Japan cooperation strategy in increasing trade.<br /> <br /> “This strategy is key to attract Japanese investors. The agriculture sector, in particular, has great potential for Japanese investors,” he said.<br /> <br /> Since 1995, Cambodia has welcomed 141 Japanese investment projects, worth a combined $2.5 billion, according to data from the Council for the Development of Cambodia (CDC).<br /> <br /> Most of these projects were in the energy, electronic component assembly, auto spare parts, agriculture, food processing, hospitality, health and retail sectors.<br /> <br /> Sixty-six of these projects were in special economic zones, with an estimated capital investment of $340 million.<br /> <br /> Cambodia exported more than $1.7 billion worth of products to the Japanese market last year, an increase of 7.7 per cent from 2018, said the Japan External Trade Organisation (Jetro).<br /> <br /> The Kingdom imported over $563 million worth of products from Japan, a 33.4 per cent increase.

Cambodia, Japan reaffirm trade commitments amid virus crisis

Japan and Cambodia have pledged to reach $2 billion in bilateral trade this year despite the impact of the novel coronavirus on the econo...

Read more »

Despite mortgage loan request fall, private sector optimistic

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-18unpipq8fo/XVWbUQci8iI/AAAAAAAAASQ/j3oT6hw8DoYJk67j8XL3_XXFgpKQEhXBACLcBGAs/s1600/an-artists-rendering.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="440" data-original-width="780" height="360" src="https://1.bp.blogspot.com/-18unpipq8fo/XVWbUQci8iI/AAAAAAAAASQ/j3oT6hw8DoYJk67j8XL3_XXFgpKQEhXBACLcBGAs/s640/an-artists-rendering.jpg" width="640" /></a></div> <br /> Despite a Credit Bureau Cambodia (CBC) report showing a 36 per cent quarter-on-quarter fall in mortgage loan applications in the second quarter of this year, the private sector has retained its optimism in the Kingdom's housing sector.<br /> <br /> Hout Ieng Tong, chairman and general manager of microfinance institution Hattha Kaksekar Limited (HKL), said mortgage lending at his company has grown.<br /> <br /> "I have yet to see a decrease in the number of applications for mortgages, our figures still show an increase in mortgages."<br /> <br /> He said that people are still in need of loans and that there are no signs that the housing sector is at risk.<br /> <br /> "I think the sector is still growing well because people still have good incomes, good livelihoods, and overall, our economy remains stable," he said.<br /> <br /> Cambodia Post Bank CEO Toch Chaochek said mortgage applications at his bank increased 29 per cent quarter-on-quarter in the second quarter of this year, from 801 to 1,036 applications, with lending volume increasing from $30 million to $39 million.<br /> <br /> "I don't think the real estate sector will be affected, our mortgage lending is on the rise as usual," he said.<br /> <br /> However, he did not refute the CBC report, saying that the findings may merely stem from seasonal trends.<br /> <br /> "There were many holidays [during the period] so the number of loan applicants may not be so high," he said.<br /> <br /> The report showed that the total consumer loan balance in Cambodia reached $7.16 billion at the end of June, but it did not disclose the volume of mortgage loans in the second quarter.<br /> <br /> However, as of the first quarter, the value of home loans exceeded $3 billion, it showed. As of the first half of last year, the total mortgage value was more than $2.5 billion.<br /> <br /> Advance Real Estate Co Ltd CEO and founder Po Eavkong said the decline in mortgage applications may reflect stiff competition in the banking sector, while rising housing prices may also contribute to the drop.<br /> <br /> "I see that housing supply is still growing normally, but annually increasing home prices is a problem for those with stagnant incomes who want to borrow impossible [amounts] from banks," he said.<br /> <br /> Cambodian Valuers and Estate Agents Association president Chrek Soknim said there has been a rise in the number of flat sales in gated communities, but most are bought as investments.<br /> <br /> "Due to political stability and economic and housing growth, there are more people buying as investments than for residence," he said.

Despite mortgage loan request fall, private sector optimistic

Despite a Credit Bureau Cambodia (CBC) report showing a 36 per cent quarter-on-quarter fall in mortgage loan applications in the second q...

Read more »